Online Researchs

Online research is a research method that involves the collection of information from the internet. With the advent of the internet, the traditional pen-and-paper research techniques have taken a backseat and made room for online research.

Online survey research is much more impactful than the traditional means, considering the ease of access and cost savings they come with. The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected. There’s a constant progress in the field of online survey research with the progress that’s happening in the field of internet and social media.

Online focus group

A subset of the online research techniques, online focus groups are methods usually used for B2B research, consumer research and political research. The respondents are usually incentivized for being a part of the discussion.

Online interview

This online research method is quite similar to the face-to-face interviews yet different in terms of the required standard practices, understanding with respondents and sampling.

Online qualitative research

Other than the mainstream online focus groups and online interviews, there are various aspects of online qualitative research. These aspects include blogs, mobile diaries, and communities.

Social network analysis

Social network analysis is an emerging online research technique which is gaining acceptance due to the increased adoption of social networking platforms.